The cost of a single password reset in a medium-sized organization is estimated to be $20. By automating portions of the reset process, this figure can be reduced to as little as $3 accompanied by a 30% reduction in help desk calls. EmpowerID allows end-users to perform a self-service reset on an anonymous page. The reset can be performed from their desktop or mobile device at any time of the day or night, without requiring helpdesk assistance. EmpowerID’s wide range of flexible options for verifying end-user identity, makes the process easy to use and very secure.